Buying HDMI Cables? What You Need to Know First
Purchasing a new HDTV can be quite expensive. Many consumers spend countless hours researching the price of high-ticket items such as HDTVs before they make a purchase. This tends to keep the prices very competitive and low. However, they spend very little time researching the price of the accessories, such as HDMI cables. This allows retailers to draw the customer in with their low priced HDTV, and make up for the profit by selling HDMI cables at a higher price. The retailer may only have a profit margin of 0-5% on the HDTV but have nearly an 80% profit margin on the HDMI cable!
If you buy a high ticket item such as a TV, computer, or blue-ray player at a retail store, wouldn't you want to use it immediately? Most consumers are willing to buy those high priced accessories at the retail stores because they do not want to wait the 2-3 days for shipping. The simple solution is to buy all of your accessories online upon finishing research for the big ticket item! This will save you a substantial amount of money.
Consumers also are willing to buy these marked up HDMI cables because they just spent $4000 on the HDTV. They think to themselves, why not throw in the cable for an extra $200 to get the most out of it? This is why many sales reps are so successful in selling these items. People are ready to go home and enjoy their expensive purchase.
The fact is, it is not uncommon for retail stores to markup their prices on accessories like HDMI cables by 3000%. This figure is not incorrect. Most cables cost mere pennies to make. The smart consumer may use a search engine to find that you can buy HDMI cables online for under $10 shipped!
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